About
I build systems that make good work happen. My practice did not start from the top down. It started in the technical trenches: framing shots, pacing edits, mixing audio. That work taught me that the fastest way to elevate a creative vision is to master the pipeline that delivers it. Today the work sits at the intersection of technical capability and strategic execution. I operate inside brand frameworks to shape concepts, build replicable production architectures, and lead crews on the ground across global geographies. I light and shoot, I cut and mix, and I work inside the strategy that decides what gets made.
Capabilities
Production Leadership
End-to-end project structuring, shaping interview methodologies, and building replicable production systems. Leading cross-border crews and running fast-turnaround production across China, the UAE, India, Malaysia, and Ghana.
Technical Craft
Lighting and cinematography across hybrid and dedicated cine camera systems. Full-suite post-production, including offline and online editing, color grading, and mix and master audio engineering.
Brand & Growth
Executing content strategy to build institutional and consumer audiences. Translating marketing directives into native digital assets, and reading the numbers that come back.
Timeline
Aug 2016 – Jun 2017
BFA Film & Television Studies, transferred · DePaul University
Jul 2017 – Jun 2020
BA Communication Design · Kingston University
Sept 2018 – Dec 2021
Editor, Cinematographer & Web Designer · Ein Lall, formerly Kuveni Films (freelance)
Oct 2020 – May 2021
Website Designer · Sanjivini Society for Mental Health (freelance)
Apr 2021
Photographer · Semya Apparels (freelance)
Dec 2021 – Nov 2024
Manager, AV Communication · Wingreens Farms
Jul 2024 – Expected Aug 2026
MJMC, Journalism & Mass Communication · Amity University
Nov 2024 – May 2026
Content Strategist, later Marketing Specialist · Tetr College of Business
Tetr College of Business
Produced original content across the institution's channels through a period in which Instagram grew from 35K to over 300K and YouTube from roughly 10K to over 22,000.
Wingreens Farms
Over 100 campaigns in three years. Instagram from 40K to over 100K. Over US$100,000 in performance-marketing spend across 10-plus large-scale campaigns.
* Mean Collective was a solo creative endeavor initiated in 2017, now retired.
Recognition
- Lifetime Member, National Society of Collegiate Scholars · DePaul University
- Gold Prize, Chinh International Young Filmmakers Festival · 2013
- Senior Jury Member, 8th Chinh India Kids Film Festival · 2014
- Distinction, Trinity College London Speech & Communication, Grades 3, 5, and 6 · 2013–2015
- Completed TA101, TA202, and the Advanced Diploma Training Module · South Asian Association of Transactional Analysis · 2018–2023
The craft adds up to one job.